DEFENSE RESEARCH METHODOLOGY MIXED METHOD

A mixed methods study combines quantitative and qualitative data collection and analysis in one study. Individually, these approaches can answer different questions, so combining them can provide you with more in-depth findings. In general, quantitative data is better at answering questions like ‘What is the effect of your digital product? and qualitative data can show how and why you got these results.

The rules of user research have changed. The distinction between qualitative and quantitative research is becoming blurry as research at scale becomes more common. Fast-growing companies are prioritizing researchers fluent in both qualitative and quantitative methods that can adapt to any research challenge. We have entered the era of Mixed Methods Research.

Traditionally these qualitative and quantitative research methods were viewed in opposition. Each side would proudly stand and proclaim that their methods were more important for the company’s success. The researcher conducted the study using either a qual or quant research method and interpreted the findings on their own.